Jeff Yardis on location
When I was seventeen, a high school photography course transformed my life. In a few short weeks, I went from trying to endure the last years of my education to breaking into the school to use the darkroom. Within a few months I had a small arsenal of cameras and a darkroom and a lifetime dream of creating photographs.

I studied photography, worked as a photojournalist and earned a degree in fine arts from the University of Hartford Art School. To complete my education I had the good fortune to work as Jack McConnell's first assistant. I was greatly impressed by Jack's style and work ethic and I learned just as much about the business of photography from his partner, Paula MacNamara.

Jeff Yardis, photography anywhere in the worldAfter four years of assisting I graduated Magna Cum something or other and accepted a position at Gerber Scientific as their first staff photographer. Within a few months I was shooting ads and brochures to market hi-tech factory automation equipment. Within a year Gerber was a rising star on Wall Street and I was shooting the annual report and generating cover illustrations for trade publications featuring Gerber's products. I competed for the chance to shoot many assignments, and it often meant working long hours after plant closing to achieve the result I was looking for.

As Gerber acquired companies in Texas and California I set up studios "on-location". To complete Gerber's marketing presentations I traveled extensively to photograph equipment in the field. This meant understanding more than f-stops and light balancing - I needed to understand the manufacturing process in multiple industries.

Loon Family by Jeff YardisAfter seven years at Gerber I was ready to try something new. I joined The Travelers Insurance Companies and became very proficient at photographing umbrellas, especially red ones. I followed the red umbrella through aluminum mills and furniture factories; through the devastation of hurricanes and tornadoes; through hospitals and nursing homes to shoot brochures, annual reports and multi-image shows.

Another seven years later I started my own company in the shadows of the Travelers Tower. Occasionally I photograph the red umbrella, or even a GERBERcutter. I also photograph a lot of other things in the studio or on the other side of the continent. I love what I do and where these last 26 years have taken me. I'm even more excited about what's ahead because I've had lots of practice and still receive great joy from the process of taking photographs. I'd love the opportunity to put this all to work for you.

E-mail Jeff with questions, comments, or to discuss a photographic solutions.

Better yet, Call Jeff for an appointment to discuss your imaging needs.

Jeffrey Yardis
90 State House Square
Hartford, CT 06103
DIRECTIONS
to the studio
Email: info@yardis.com
Phone: (860) 246-5600
FAX: (860) 246-7031
Copyright © 1997-2007 Jeffrey Yardis All Images & Photographs All Rights Reserved.
No content or imagery can be used or duplicated without the express written consent of Jeffrey Yardis